Why Jason Ayers
Your track record is the best predictor of future behavior…
Until the moment you decide you want more and adjust accordingly.
A recent client outcome
From a negative Q1 EBITDA to a positive $450,000 in six months.
No new strategy deck. No new hires. Leadership development, internal clarity, and the removal of the blind spots underneath the visible problem.
The Origin Story
How Visionary Alignment came to be
Before Visionary Alignment, Jason spent years doing business turnarounds: pre-AI, hands-deep in spreadsheets, untangling operations that had grown complicated and inefficient over time.
The work went far beyond fixing numbers. He re-engineered processes, trained and rallied teams to hit and exceed new KPIs, and did whatever it took to get results. But some of the most important work happened over lunches and late-night dinners, helping founders raise their emotional intelligence, so their personal and professional relationships improved alongside their business.
That mattered more than it seemed. A founder who isn’t worried about a strained marriage or a fractured partnership leads differently, with more clarity, more presence, more capacity to focus on the business itself.
One client, a company owned by two quarreling brothers, told Jason his on-site operations audit felt less like an audit and more like an intervention. Healing that relationship played just as large a role in the company’s growth as any process he put in place.
The deeper Jason got into this work, the clearer the pattern became: the mess in the business was rarely the root cause. The root cause was leadership. The blind spots, the strained relationships, the ego-driven decisions, the skill gaps nobody wanted to name.
Success always starts at the top. A company rots from the head down, the same way it thrives from the head down.
That realization changed the work. Rebuilding systems wasn’t enough if the people at the top couldn’t see themselves, or each other, clearly. So the work became something else. Not consulting in the traditional sense, and not therapy, but the intersection of business strategy, systems thinking, and the deeper identity and emotional work that determines whether a leader can actually execute on what they already know.
Jason built Visionary Alignment at that intersection, shaped by two decades of business systems, personal growth modalities, and hands-on work with founders and entrepreneurs who were successful on paper but stuck just beneath the surface.
He didn’t build it from theory. He turned the same mirror on himself first, auditing his own blind spots, his own tendency to sacrifice health and relationships for the business, the same patterns he now helps clients see in themselves. Visionary Alignment exists because the people who look most “figured out” from the outside are often the ones closest to a breakthrough they can’t yet see.
The Visionary Alignment Difference
Four specialists. One integrated approach.
Each expert covers a single circle, and misses the rest. Jason works from the center, where strategy, systems, technology, and the inner work meet.
- Business Strategists Ignore The Inner Work
- Coaches Can’t Build Systems
- Tech Consultants Miss The Human Element
- Therapists Don’t Understand P&L
Jason works at the center, where all four overlap.
Real transformation lives in the overlap, where business strategy, personal systems, technology, and inner alignment work as one.
Integrated solutions That Work Across The Board
No matter how good you are at compartmentalization, if one area of your life is burning, it will eventually set fire to the rest of your life.
Jason helps you solve root-cause problems and shine a light on your blind spots so you can maximize your potential, enjoy enduring success, and build successful relationships that serve you (instead of draining you).
Specialty Training
To enhance the effectiveness of the work that he does with individuals and teams, Jason is trained in a number of modalities and specialties ranging from the soft sciences to the hard sciences. Click any certificate below to view it:
Mastering The Mind / Optimizing Behavior
Rewiring the patterns behind self-sabotage, people pleasing, and burnout, not managing symptoms.
- Certified Neuro Linguistic Programming (NLP) Practitioner (120 hours, INLPTA)
- Trauma-Informed Coaching, Emotional Integration, and Sound Healing (SANGA)
- Ericksonian Hypnosis and Trance Induction
- Decades of Self-Study in Psychology, Human Behavior and Neuroscience
Leadership & Execution
Forged leading people and projects at scale inside Intel, and communicating under pressure.
- Coaching for Workplace Performance (Corporate Finance Institute)
- Managing Through People (40 hours, Intel Corporation)
- Managing at Intel (Intel Corporation)
- High-Impact Project Management (40 hours, WP Carey School of Business)
- Competent Toastmaster (CTM) & Former Area G2 Governor (Toastmasters International)
Business Best Practices, Capital Efficiency, and Business Process Improvements
Fluent in P&L, valuation, and deal math: engineering rigor applied to business decisions.
- Chemical Engineering, Bachelors of Science with Honors (NMSU)
- Private Equity Certificate (Wall Street Prep / Wharton Online)
- CI101 Financial Analysis for Commercial Investment Real Estate (CCIM)
- CI102 Market Analysis for Commercial Real Estate Investment (CCIM)
- CI103 User Decision Analysis for Commercial Investment Real Estate (CCIM)
- CI104 Investment Analysis for Commercial Investment Real Estate (CCIM)
Certificates & Credentials
Background
Jason is working hard to get past the letter “C” in the alphabet, but it’s not looking good…
What follows starts with the work Jason does today, then rewinds, chapter by chapter, to where it all began.
Executive Coach & Strategy Partner
Today, Jason coaches high-achievers and high-performers to create external and internal success using his proprietary Visionary Alignment process.
He arrived here after nearly a decade as a consultant, where he kept discovering that many of the business challenges he was being called in to solve were internal, personal challenges playing out in the business.
−$257,000
Q1 EBITDA Before Coaching
+$450,000
Q1 EBITDA After 6 Months of Executive Coaching
A $707,000 swing.
No new strategy deck. No new hires. The work was leadership development, internal clarity, and, most importantly, the identification and removal of blind spots: the patterns operating outside a leader’s cognitive awareness, where no amount of intelligence or effort can compensate for what you can’t see.
Jason has also guided multiple clients through exiting their existing businesses and starting their next ventures, navigating the complexities of making sure the company is in good hands and that the employees are taken care of, while overcoming the biggest fear many serial founders face:
‘What if it was just a fluke? What if my next company is a failure? Everyone will think I’m a loser that just got lucky.’
Extremely Successful (But Suicidal)
Before
Loving Life on Every Level
After the inner work
The work Jason is most proud of.
While Jason’s business acumen and strategic guidance has proven highly profitable for his clients, there is no point in building an economic empire or providing for everyone around you if at the end of the day, you are miserable.
Business is comprised of three key elements: People, Process, and Product.
Mastery of business requires mastery of all three elements. If you cannot effectively organize and lead yourself, you cannot effectively organize and lead your business, your relationships, or your life at an optimal level.
While not a licensed psychotherapist, psychologist, or therapist, Jason has spent decades investing tens of thousands of hours to deeply understand human behavior, psychology, personality profiles (including disordered personalities), neurobiology, neuroscience, power dynamics, social dynamics, strategy, trauma-informed coaching, and the art and science of leadership.
While he loves helping businesses realize optimal efficiency and financial performance, the work Jason is most passionate about is helping high-achievers improve their relationships, their capabilities, and their mastery of self, which results in a life well-lived and without regret.
Business Process Improvement Consultant & Turnaround Strategist
Before coaching came consulting. Following the birth of his first daughter, Jason decided it was time to choose a field that would allow him to continue to solve challenging problems while actively showing up for his kids.
Combining his leadership skills, entrepreneurial upbringing, and relentless problem-solving skills, Jason started consulting with SMBs and organizations. He solved problems ranging from turnaround situations, creating and executing go to market (GTM) strategies which established market dominance for new entrants, and automation to drive efficiency and quality.
Skeptical Consumers
Before
Credit Card In-Hand Buyers
After ‘The Psychological Sales Journey’
Market-Share Domination for a New MedSpa Entrant
When one of Steve Jobs’ former business unit leaders referred Jason to a friend entering the MedSpa space, Jason designed, executed, and oversaw a strategic initiative to ramp the new business from zero to ‘market-share domination’.
Jason analyzed the Total Addressable Market (TAM), target buyer psychology, the strengths and weaknesses of the new business, then architected a Market Domination Strategy.
He designed and trained staff on the Sales and Marketing (SAM) process, including what Jason calls ‘The Psychological Sales Journey’.
Instead of having to convince prospects to sign up, leads flowed into the business wanting to skip the consultation process and to pay for the procedure.
This embodied the principle of making sales the natural result of effective marketing.
$10,237
Ad spend
$4.5 to $5.5 Million
Lifetime value created
A five-figure spend. Seven-figure value.
This is an example of Jason’s principle of ‘Zooming Out and Zooming In’ to understand and optimize the overall Value Chain, then layering in his in-depth understanding of human behavior and what’s required to turn cold prospects into eager buyers.
When the Board of Directors asked Jason to help increase enrollment at their new location, Jason re-engineered the entire Sales and Marketing (SAM) process, designed a world-class, high-converting website, then single-handedly turned a $10,237 ad spend into $4.5 to $5.5 million dollars of lifetime value.
‘Think of your business like the plumbing running through a building. If you want to maximize profitability and minimize stress and fire-fighting, you better make sure the plumbing works before you turn up the water flowing into the system.’Jason Ayers
Commercial Real Estate
Consulting wasn’t a leap into the unknown. Jason grew up in multifamily commercial real estate with three generations of his family in the business.
After re-engineering the processes at Intel Corporation to make an extra billion dollars (the full story is in the next chapter) and overseeing the logistics, training, and operations of a Fab 22 Support Facility, Jason decided to return to real estate. He quickly became a Senior Associate of Office Leasing & Sales in the Phoenix Metro area, where he executed the fastest leasing deal his brokerage had seen for a new agent.
4 Hours
Paperwork per transaction, before
15 Minutes
After re-engineering
Time & Capital Efficiency(Engineered)
Jason quickly realized that many of the business processes in the commercial real estate industry were not optimized.
Using the same level of systems thinking and first-principles thinking that Elon Musk is famous for, Jason locked himself in his office and didn’t come out until he had reduced the average time required to create all of the paperwork for a commercial real estate transaction from four hours to 15 minutes.
Because profitability and total profits realized is driven by the efficient execution of the entire Value Chain (from attracting clients through creating raving fans and referral partners), this massive reduction in administrative overhead resulted in ‘Time and Capital Efficiency’ as each agent and broker was able to re-allocate 75% of the previously required time to create:
- Increased Lead Flow
- Increased Deal Flow
- More Closed Transactions (More Revenue)
- Building Strategic Alliances
- Key Account Management (KAM)
Chemical Engineer (Complex Problem Solving & Process Engineering)
Chemical engineering is about solving complex problems that have high stakes and little room for mistakes.
143 Students
Class at the start
Top Tier of 12 Graduates
With honors while working full-time to pay for his education
Jason started with a class of 143 and finished in the top of his class of just 12 students despite working full-time during his senior year, tutoring fellow Chemical Engineers on the side, and holding multiple leadership positions in distinguished engineering societies like Tau Beta Pi.
Chemical Engineering is not for the faint of heart and is considered the most difficult college major due to the breadth of mastery required.
Chemical Engineers are regularly hired by a diverse number of sectors ranging from Manufacturing to Private Equity due to their ability to solve incredibly complex problems, to design durable systems, and to increase capital efficiency.
Jason worked with Eastman Chemical Company and Intel Corporation as a process engineer.
Bottlenecks, Legacy Processes, Inefficient Logistics & Sub‑Optimal Training & Performance Management
Before
$1 Billion
Additional capacity
An extra billion dollars for Intel Corporation.
He added $1B in total capacity through several innovative solutions which reduced bottlenecks, improved quality, cut costs and reduced cycle times.
Jason effectively lobbied, persuaded, and implemented business process improvement initiatives that generated an extra billion dollars for Intel Corporation, using:
- First-Principles Thinking
- Theory of Constraints (TOC)
- Kaizen (Constant, Incremental Improvements)
- Business Process Improvement
- Automation & Software Development
- Project Management & Resource Allocation
- Vendor Negotiations & Management
- Leadership Development, Employee Training & Empowerment Protocols, and Performance Management Best Practices which he learned as a top cadet at New Mexico Military Institute (where he led 21 cadets 24/7)
Jason was consistently at the top of his rank-group, in large part due to his embodiment of ‘Extreme Ownership’, treating every business he helps as if it was his own and every problem as his responsibility to solve.
Recruited by the CIA | International Perspective
In 1993, Jason was flown from his military school to Washington, D.C. as the sole delegate to the National Youth Leadership Forum on Security and Defense. Upon arrival, he was interviewed by the Central Intelligence Agency and met with leaders from the Pentagon, the National War College, U.S. Department of State, and U.S. Naval Academy.
Despite not pursuing a career with the agency, Jason traveled to and/or lived in foreign countries, including Mexico, the Middle East, Central America, Europe, Russia and Asia.
Jason has managed geographically dispersed teams on a national and international level to effectively deliver results for clients and partners.
He is also trained in the combat martial art of Pekiti Tirsia Kali.
Lived
- Farmington, New Mexico
- Roswell, New Mexico (New Mexico Military Institute)
- Las Cruces, New Mexico
- Knoxville, Tennessee
- Fort Collins, Colorado
- Seattle, Washington
- San Miguel de Allende, GTO, Mexico
- Monterrey, NL, Mexico
- Moscow, Russia
- Sydney, Australia
- Scottsdale, Arizona
- Fountain Hills, Arizona
Teams & Fulfillment Partners Worked With or Overseen
- Portland, Oregon
- Seattle, Washington
- Sydney, Australia
- New York City, New York
- Ukraine
- Moscow, Russia
- India
- Pakistan
- South Africa
- Dublin, Ireland
- Costa Rica
- Philippines
Top Military School Cadet
And where did it all begin? At the age of 15, Jason talked his parents into sending him to military school, where he quickly started winning every competition he could find, including:
- Best New Cadet of the Month
- Best New Cadet of the Year
- Best New Cadet of the Corps of Cadets
- Best Non-Commissioned Officer
- Best Senior Non-Commissioned Officer
As a platoon sergeant he was in charge of leading 21 cadets 24 hours per day and served on the cadre staff.
He graduated early and moved to Mexico to learn Spanish at an intensive language school. Everything you just read grew from there.
Distinctions & Milestones
When You’re Done With Cookie-Cutter Solutions and Want a Bespoke Experience Designed to Help You Get Exactly What You Demand From Life…
Schedule Your Discovery CallFAQ
Here are some of the most common questions and their answers.
How is Visionary Alignment different from executive coaching or business consulting?
The difference is results and speed. Most consultants fix processes. Most coaches work on mindset. Visionary Alignment does both, using a systems-based, engineering approach (built on a chemical engineering background) that identifies the actual root cause, not just the visible symptom, so the change sticks instead of unraveling in six months.
Is this therapy, or do you work like a therapist or psychologist?
No. Therapists and psychologists are trained to diagnose and treat mental illness. That is not this work. Visionary Alignment works with high-achievers who are already performing at a high level and want to remove the internal friction (fear, blind spots, misplaced loyalty, emotional patterns) that’s quietly costing them the next level, in their business and their relationships.
If you’re managing a diagnosed mental health condition, a licensed therapist is the right first call. If you’re not living with a clinical issue but you know you’re capable of more and you’re not getting there, this is built for exactly that.
How long does it take to see results?
Most clients see meaningful movement within 90 days, not years. One client, the owner of a supplement company, moved his business from a negative Q1 EBITDA to a positive $450,000 in Q1 in six months, alongside real improvement in his marriage and family relationships. The work is designed for founders who move fast and expect results to match.
Do I have to figure out the answers myself, or do you tell me what to do?
You already have the answers. You’re the expert on your own life and business. What you’re missing isn’t information; it’s visibility. The work removes what’s in your own way: blind spots you can’t see from the inside, self-sabotage and procrastination patterns, and a strategy that’s misaligned with who you actually are. You do the walking. This work makes sure you’re walking the right path, not wasting steps.
Do you work with founder teams, partners, or family businesses?
Yes. Some of the highest-leverage work happens with partners or co-founders, including family businesses and companies with more than one owner. One client, a company run by two brothers, described an operations audit that turned into what he called “an intervention.” Untangling the relationship between the owners drove as much business growth as any process change. If your team, partnership, or leadership group has friction that’s quietly limiting growth, schedule a discovery call to talk specifics.
What kind of leaders does Visionary Alignment work best for?
This is built for high-achieving founders, executives, and professionals who are already successful by any outside measure, but privately know they’re capable of more and haven’t found out what that actually looks like. If you’re waiting for permission to want more, this is your permission.
Can’t Find An Answer?
Schedule a discovery call or send your question directly, and you’ll get a real answer, not a form response.